Creative -- and Economical -- Ways to Invent and Market Successful New Products

Description: Drawing on over 25 years of experience leading successful new product initiatives on everything from tools to toys, cookies to salad dressing, wood pulp to fuse boxes, this instructive -- and entertaining -- talk will share state-of-the-art product positioning, target market identification, and consumer research methodologies. These methodologies have enabled Growth Engine Innovation Agency to create over $3 billion in new product successes for Pepsi, Thomas’, Procter and Gamble, Mondelez, Sony, and over 50 other companies. Of particular note will be the ways that traditionally very-expensive qualitative and quantitative research methodologies can be creatively modified and adapted to achieve “big business” results… at a fraction of the cost.