FROM IDEA TO IMPACT: Navigating the Journey from Concept to Success
Date: 03-26-2024
Time: 05:00 PM
Location: zoom https://Fairfield.zoom.us/j/9622684377
Who: Michael Weinstein
What: FROM IDEA TO IMPACT: Navigating the Journey from Concept to Success
When: 3/26/24 at 5pm, Tuesday
Where: Zoom details below
Cost: Free
Join The Zoom Meeting
https://Fairfield.zoom.us/j/9622684377
FROM IDEA TO IMPACT: Navigating the Journey from Concept to Success
Join Michael Weinstein as he delves into the inner workings of licensing companies and investor mindsets, uncovering the key criteria they seek when evaluating inventions, product lines, and brands for potential partnerships. Gain insights into cost-effective methods for testing your invention's efficacy and discover the essential materials and messaging strategies to captivate potential partners and propel your innovations to new heights.
Michael Weinstein is an entrepreneur, musician, and mixed martial artist who is regularly sought after as a public speaker on invention licensing, direct-response marketing, and digital advertising. He has also garnered a large following on social media as a professional jazz pianist. Discover more at https://linktr.ee/mweinsteinmusic.
CAREER & ACHIEVEMENTS
Weinstein boasts an impressive career trajectory, serving as the CEO of the acclaimed marketing agency, JAM Direct, and former Chief Marketing Officer of Allstar Products Group. He spearheaded the marketing campaigns for iconic "As Seen On TV" products including the Snuggie, ShamWow, and the Shake Weight and many others, contributing to their unparalleled success.
Recognized for his expertise in direct-response marketing, Weinstein has been prominently featured in the infomercial "As Seen On TV: The American Dream." His collaborations extend to A-list celebrities such as Kevin Hart, Nicole Kidman, Demi Lovato, Lori Greiner, and Daisy Fuentes.
Weinstein is also renowned for his work with inventors, having taken hundreds of products to market, including the viral sensation SHITTENS—a mitten-shaped wet-wipe phenomenon that captured the attention of media outlets such as Howard Stern, Bill Maher, and BuzzFeed.
Prior to his ventures in marketing and product development, Weinstein founded and led Primary Systems, Inc., a software development firm that catered to esteemed clients such as Snapple, Lucent, International Paper, and Kimberly-Clark.
CAREER & ACHIEVEMENTS
Weinstein boasts an impressive career trajectory, serving as the CEO of the acclaimed marketing agency, JAM Direct, and former Chief Marketing Officer of Allstar Products Group. He spearheaded the marketing campaigns for iconic "As Seen On TV" products including the Snuggie, ShamWow, and the Shake Weight and many others, contributing to their unparalleled success.
Recognized for his expertise in direct-response marketing, Weinstein has been prominently featured in the infomercial "As Seen On TV: The American Dream." His collaborations extend to A-list celebrities such as Kevin Hart, Nicole Kidman, Demi Lovato, Lori Greiner, and Daisy Fuentes.
Weinstein is also renowned for his work with inventors, having taken hundreds of products to market, including the viral sensation SHITTENS—a mitten-shaped wet-wipe phenomenon that captured the attention of media outlets such as Howard Stern, Bill Maher, and BuzzFeed.
Prior to his ventures in marketing and product development, Weinstein founded and led Primary Systems, Inc., a software development firm that catered to esteemed clients such as Snapple, Lucent, International Paper, and Kimberly-Clark.
He holds an impressive collection of accolades, having earned numerous awards throughout his career. Notably, Weinstein clinched the esteemed MarCom Award for Best Brand Strategy in an unprecedented three consecutive years—2021, 2022, and 2023—highlighting his unparalleled expertise in crafting impactful brand strategies.
Michael Weinstein email:
Related Web Site : www.inventus.org
For more information, contact Douglas Lyon / x3155 / dlyon@fairfield.edu