Fairfield Dolan Dean's Executive Forum: "Flipping the Marketing Paradigm: from Interruption to Integration”

How do you become an authentic part of the conversation? How do you turn an audience from passive viewers to passionate advocates? Join us for the last Dean’s Executive Forum of the spring semester as we explore what it means to advertise and engage in the modern landscape. Gain insight into MasterCard’s latest, and highly successful campaign with the GRAMMYs and Sza for the Priceless Planet Coalition — highlighted by Campaign US as one of the top GRAMMYs campaigns of the year, and named a “Marketing Winner of the Week” by AdAge.

Anne Valentzas, SVP of Consumer Marketing & Sponsorships at Mastercard, takes us on a journey to change the way we perceive marketing – taking us from interruption to integration.

Anne has been with Mastercard for over eleven years in Consumer and B2B Marketing and as a Product Architect.  Prior to Mastercard, Anne managed marketing for De Beers, overseeing the iconic A Diamond is Forever campaign.  Anne holds a master’s degree from the Newhouse School of Communications at Syracuse University and is on the advisory council to the marketing department of the Dolan School of Business at Fairfield University, her alma mater. 

The Fairfield Dolan Dean’s Executive Forum engages thought leaders and distinguished executives to discuss issues that have profound impacts on business and/or societies. This event will be moderated by Dean Zhan Li, DBA.