Inventing with AI... Proven Ideation Processes and Prompts!

Drawing on over 30 years of experience leading successful new product invention initiatives on everything from tools to toys, cookies to salad dressing, wood pulp to fuse boxes, this instructive – and entertaining – talk will show how empirically-validated ideation processes can be merged with recent advances in generative AI to achieve extraordinary results. Among the invention methodologies shared – along with real-world case studies on how to prompt them successfully with AI – will be semantic intuition, problem redefinition, and the TRIZ Theory of Inventive Problem Solving. These and other new product invention methodologies have enabled Growth Engine Innovation Agency to create over $3 billion in new product successes for Pepsi, Thomas’, Procter and Gamble, Mondelez, Sony, and over 50 other companies.

Bryan W. Mattimore is Cofounder and “Chief Idea Guy” of the Growth Engine Company, a twenty-four-year-old innovation and creativity training agency based in Chicopee, Massachusetts. In his marketing and innovation consulting career, Bryan has managed over two hundred successful innovation projects, and personally facilitated over 1,000 new product and strategy ideation sessions. Bryan’s seven books on ideation and innovation process include Idea Stormers, How to Lead and Inspire Creative Breakthroughs, 21 Days to a Big Idea, and two AI-assisted books, Quirksand Quotes. His newest book, Islands of Invention, How to Create Extraordinary Innovation Centers, launched last month. A cum laude graduate of Dartmouth with a major in psychology, Bryan is a member of the Board of Advisors for the Global Innovation Institute, and an innovation and marketing instructor for Caltech.